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More face time with less faces…
It is well documented that client retention and margins increase when staffing partners spend quality time listening and solving business problems for their clients. The staffing firms that are able to embed themselves into their client's HR process, and solve critical HR needs, will win client loyalty and drive revenue.
The Challenge: How do you get your staff to spend more face time with clients and still get all the work done back at the office?
The Solution: Develop a Channel Strategy!
Here is how a Channel Strategy works:
- Identify any time consuming tasks that your service coordinators are doing manually such as entering applications into an applicant tracking system or answering repetitive questions on the phone.
- Move those functions to a less expensive and less time consuming channel such as an online application, lobby-based kiosk, or self service portal.
- Make sure you align the value you are providing with the appropriate channel. The more expertise required, the more expensive the channel. Here are two examples:
- An onsite client visit is a costly channel and should be used for high value added services like strategic workforce consulting.
- On the other hand, inexpensive channels such as self-service portals could be used for lower value services such as providing candidate's with their year-to-date earnings information.
The Takeaway
Your HR resources and expertise are the most valuable assets you have to offer. Therefore, these resources should be allocated strategically to meet your staffing clients' and employees' needs.
These are just a few of the many functions in your staffing firm that can be jettisoned by using the appropriate channel based on the value being offered.
Interested in other ways to automate your staffing firm?
Visit the following links to discover some unique tools designed to streamline internal processes and increase efficiency:
Author: David Reiss, President of Applied Systems Technology (AST)
About Applied Systems Technology (AST)
Since 1985, AST has provided a unique mix of technology and consulting to the staffing industry. We provide scalable solutions to help staffing firms of all sizes implement the processes and tools required to improve efficiency and maximize performance at every level of their firm. To discover more about AST please visit www.astusa.com or call us today at 1-800-929-3711.
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